… convenience is taken as given.
Once a need has been established and a want is desired by the customer or user, then making your product as convenient as possible to use is paramount. It is necessary to remove every obstacle a person has in reaching their objective.
This is the constant trade-off in getting to an optimal product, not a perfect product, but an optimal one.It is a trade off between two things
(1) between what is possible i.e. the technology
(2) the capabilities and resources of the user.
The catch here is you cannot sell convenience directly, convenience is about removing obstacles, it is not the end goal from the users point of view. Don’t sell your innovation as ‘Easy to use’, your customer; anyone in fact expects it to be usable.
Design your product offering with usability as the cornerstone of its development.Set targets for the use of your product offering by your consumer in terms of:
Efficiency: How fast can a consumer achieve their goal with your product. A metric in time.
Effectiveness: How many people you expect to be able to achieve their goals with your product offering. An percentage.
Satisfaction: Even though some activities can take a long time and involve many steps, many users might actually rate it as very easy to use.
Cautley Consulting 